Clean Energy Association Marketing

Providing value to your members and broader industry

Coalitions build movements; they also lead them. We work with Industry Associations and organizations who want to lead the way in sustainability, clean energy, and green technologies.

We help you tell your story to your audience and keep them engaged with your mission; making it so that when they you online, you look like an organization they want to be a part of. Blue Lake Productions can help you plan and execute a content strategy that builds your visibility, credibility, and influence in the spaces you want to be in, positioning you as a subject matter expert in your field.

If you’re looking to increase and retain membership, provide more value to members, or position your company as an industry leader, you’re in the right place.

Engaging Your Audience

Event Marketing

Events are a great time to engage current members, attract new ones, and build visibility in your niche. The process starts long before the opening statement; our team can help make the most of your event by planning and executing content before, during, and after. Here’s what we can do:

  • Measure metrics from past engagements and promotions

  • Analyze opportunities for better engagement

  • Create content for your social channels for before, during (see event photography) and after the event

Social Media Management

Now more than ever, your online image is important if you want to stay competitive in today’s world. An active social media says that your organization is still relevant and providing value. Communicate the value of your work, document your wins, and stay visible.

Our team helps take the stress out of managing your social media presence by handling as much or as little as you need us to, from giving strategy ideas to executing the entire process.

Video Production and Editing

People are reading less and less these days, so when communicating to stakeholders, some things are better shown than told. Engaging video content on your website and social channels brings life to your brand and the good work that you do. Video can be effectively used to deliver:

  • Your brand’s stories

  • Stakeholder education

  • Member testimonials and highlights

  • Event recaps and promotions

Our Process

Strategy

We’ll work together to look at what has been working and what hasn’t. Then, we’ll determine what kinds of content may work best for your needs, where it’ll end up, and what results you’re looking for.

Production

This is where we execute the plan. Our team will collaborate with yours and create and deliver the content.

Distribution

Our team can help you with distribution strategies, including formats, content locations, analytics, and other promotional guidance.

Take the stress out of content creation. Contact us to see how we can help advance your vision.